Compass builds your entire business development outreach strategy — segments hiring managers by trigger signal, writes copy per segment, personalizes each opening line, tests deliverability, and monitors performance after launch.
You know how to place engineers. Cold email strategy to hiring managers is a different skill — one that takes weeks to learn and months to test. Compass compresses that into an afternoon.
It's not your firm. It's the strategy — or the absence of one.
"We have top IT talent available" lands in 50 inboxes a day. Hiring managers delete it on instinct. Not because your firm is bad — because the email is indistinguishable from every other staffing firm.
Reaching out to companies that aren't actively hiring is noise. Reaching out when they just posted a job opening — that's a conversation. Most staffing BD emails don't use trigger signals.
You could build a real outbound motion. Segmented by industry, trigger-based, personalized per company. But that's weeks of work you don't have. And hiring an agency costs $3–6k/month.
Not generic cold email advice. A specific strategy for BD outbound — trigger-based, segment-by-segment, personalized per hiring manager.
Compass splits your leads by signal: companies actively hiring for roles you fill, companies that just raised funding, companies that recently had headcount changes. Each segment gets a different campaign.
The company that just posted three mid-level engineering roles gets a different email than the company scaling a sales team. Compass writes the angle, subject line, and body per sub-campaign.
For every lead, LeadIntel reads the company website, identifies their visible growth signals, and writes a personalized opening line. "Saw you're scaling your engineering headcount" — grounded in what's actually there.
Compass runs a deliverability check against your sending inboxes before the campaign goes live. You know your emails are going to the inbox — not landing in spam while you wait for replies that never come.
Compass tracks opens, replies, and conversions across every sub-campaign. When one underperforms, it tells you why — subject line, offer framing, timing — not just that the numbers are low.
Compass records which copy angles converted which segments. By campaign three, it knows your offer, your best-performing subject lines, and which company profiles respond to which pitch.
A step-by-step example for an IT staffing firm targeting engineering hiring managers. Anonymized from a real Compass setup.
Yes. Compass is built for B2B outbound. Your product is your placement service; your buyer is the VP of Engineering, Head of People, or Founder who controls the hiring budget. Compass writes for that audience — not for job seekers.
Compass adjusts the offer framing to your proof level. At 0–3 clients, it uses risk-reversal or pilot offer framing: "We'll source 3 pre-vetted candidates at no cost — you only pay if you hire." The strategy is calibrated to what you actually have.
Compass builds the strategy and writes the copy — it doesn't source the leads. You'll need a lead list (LinkedIn Sales Navigator, Apollo, or a list you already have). LeadIntel then researches each company on the list and personalizes the opening line.
Any staffing vertical where you're doing BD via email. IT/tech staffing is the first vertical we're focused on because the hiring-signal triggers are cleanest and the decision-makers are reachable. Finance, legal, and healthcare staffing work the same way — the copy angles and trigger signals differ.
David personally runs your firm through Compass: takes your intake, segments your lead list, reviews the generated copy, and sets up your first sub-campaigns. It's not a consultation — it's an actual campaign setup. In exchange, he asks for case study rights if you get results.
I'll take your firm through Compass personally: your offer, your proof level, your target segments, your trigger-based copy — all built before you send a single email. No card required.
In exchange: if the campaign performs, I ask for case study rights. If it doesn't, I ask for honest feedback. Either way, you get a working BD outreach strategy — at no cost.